Uber-branded taxis are now ubiquitous* in Leeds, having launched last November. I'm back in Leeds for a month - it was immediately striking that pretty much every taxi now has the large white Uber label, at least in the city centre. That's a pretty impressive transformation in just over six months.
It's a classic disruptive firm; one can imagine CEO Travis Kalanick has personal targets for how many local government authorities to annoy. It can certainly be spun as a nimble tech firm zipping around the tree-trunk legs of a geriatric industry. Predictably, there's been trouble. As well as various protests, some Uber drivers are getting organised to fight for a bigger slice of the profits. (If, as that article says, Uber are taking 20-25% per ride, there isn't a lot of head-room for wages to increase - Uber's dirt cheap fares would have to rise.)
Uber have placed themselves between drivers and customers in a way that reminds me of the weirdness of Apple's app store. In a world where anyone can dump code on their blog and anyone can downoad it, Apple have thrived by creating a portal and sitting as gatekeeper. They take around 30% of every single app sale - and, for developers, this has actually worked out great. They get access to a huge market while getting to code on a single, predictable platform. Small niggles about the political implications of that control might buzz about irritatingly but cause no serious discomfort.
Equally, existing tech could - in theory - link customers and taxi drivers without the need for such a powerful intermediary. The possibility of open-standards platforms transitioning us to the next level of transport has excited many people. Harvey Miller's work, for instance (and this great presentation) sees hope for a "transportation polyculture" where smart-city tech opens up a world of collaborative/co-operative transport. In this world, the kind of fluid, efficient city roads that Uber talk about, where ride-sharing is easy and prevalent, come about via open source principles entirely at odds with Uber's - though such a world would perhaps be just as disruptive to existing taxi firms.
Two radically different internet myths are at the heart of this difference. In one founding myth (as the Economist says) the Net is "the spontaneous result of co-operation by growing numbers of people acting outside the control of the governments and big companies" - a "libertarian paradise" promising a level of openness, connectedness and democracy never before possible. That story is still being told.
But then this other story appears.